YUKA UI DESIGN
YUKA UI DESIGN
YUKA UI DESIGN
YUKA UI DESIGN
Communication Arts 2024 | Interactive Annual
Communication Arts 2024 | Interactive Annual
Communication Arts 2024 | Interactive Annual
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
A UX/UI redesign of Yuka, an app that scans barcodes to instantly show product health impact, focused on improving usability and adding playfulness through unique character designs.
A UX/UI redesign of Yuka, an app that scans barcodes to instantly show product health impact, focused on improving usability and adding playfulness through unique character designs.
A UX/UI redesign of Yuka, an app that scans barcodes to instantly show product health impact, focused on improving usability and adding playfulness through unique character designs.
PROBLEM
PROBLEM
PROBLEM
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
SOLUTION
SOLUTION
SOLUTION
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
01
01
01
USER RESEARCH
USER RESEARCH
USER RESEARCH
USER RESEARCH
USER RESEARCH
SUMMARY
SUMMARY
SUMMARY
We conducted market and app research and identified issues like limited search, unclear categories, and lack of personalization.
We conducted market and app research and identified issues like limited search, unclear categories, and lack of personalization.
We conducted market and app research and identified issues like limited search, unclear categories, and lack of personalization.
Look at the full research
Look at the full research
Look at the full research
USER PERSONA PAIN POINTS
USER PERSONA PAIN POINTS
USER PERSONA PAIN POINTS
AMIRA AZIZ
AMIRA AZIZ
AMIRA AZIZ
BEAUTY GURU
BEAUTY GURU
BEAUTY GURU
“I struggle with discovering new products to promote that align with my needs and preferences”
“I struggle with discovering new products to promote that align with my needs and preferences”
“I struggle with discovering new products to promote that align with my needs and preferences”
HOW MIGHT WE…
HOW MIGHT WE…
HOW MIGHT WE…
Make the product discovery process more personalized, like checking off a list?
Make the product discovery process more personalized, like checking off a list?
Make the product discovery process more personalized, like checking off a list?
YUKA PROFILES
(BEAUTY)
AMIRA AZIZ
BEAUTY GURU
“I struggle with discovering new products to promote that align with my needs and preferences”
HOW MIGHT WE…
Make the product discovery process more personalized, like checking off a list?
YUKA PROFILES
(BEAUTY)
AMIRA AZIZ
BEAUTY GURU
“I struggle with discovering new products to promote that align with my needs and preferences”
HOW MIGHT WE…
Make the product discovery process more personalized, like checking off a list?
YUKA PROFILES
(BEAUTY)
AMIRA AZIZ
BEAUTY GURU
“I struggle with discovering new products to promote that align with my needs and preferences”
HOW MIGHT WE…
Make the product discovery process more personalized, like checking off a list?
YUKA PROFILES
(BEAUTY)
YUKA PROFILES
(BEAUTY)
YUKA PROFILES
(BEAUTY)
YUKA PROFILES
(BEAUTY)
DWAYNE ANDERSON
DWAYNE ANDERSON
DWAYNE ANDERSON
GYM RAT DADDY
GYM RAT DADDY
GYM RAT DADDY
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
HOW MIGHT WE…
HOW MIGHT WE…
HOW MIGHT WE…
Help users find the best suitable and healthiest products for any underlying conditions?
Help users find the best suitable and healthiest products for any underlying conditions?
Help users find the best suitable and healthiest products for any underlying conditions?
YUKA PROFILES
(FOOD & MEDICAL)
DWAYNE ANDERSON
GYM RAT DADDY
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
HOW MIGHT WE…
Help users find the best suitable and healthiest products for any underlying conditions?
YUKA PROFILES
(FOOD & MEDICAL)
DWAYNE ANDERSON
GYM RAT DADDY
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
HOW MIGHT WE…
Help users find the best suitable and healthiest products for any underlying conditions?
YUKA PROFILES
(FOOD & MEDICAL)
DWAYNE ANDERSON
GYM RAT DADDY
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
HOW MIGHT WE…
Help users find the best suitable and healthiest products for any underlying conditions?
YUKA PROFILES
(FOOD & MEDICAL)
YUKA PROFILES
(FOOD & MEDICAL)
YUKA PROFILES
(FOOD & MEDICAL)
YUKA PROFILES
(FOOD & MEDICAL)
JOHN PARK
JOHN PARK
JOHN PARK
TECH NERD
TECH NERD
TECH NERD
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
HOW MIGHT WE…
HOW MIGHT WE…
HOW MIGHT WE…
Help users find ways to compare similar products?
Help users find ways to compare similar products?
Help users find ways to compare similar products?
YUKA SCAN
JOHN PARK
TECH NERD
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
HOW MIGHT WE…
Help users find ways to compare similar products?
YUKA SCAN
JOHN PARK
TECH NERD
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
HOW MIGHT WE…
Help users find ways to compare similar products?
YUKA SCAN
JOHN PARK
TECH NERD
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
HOW MIGHT WE…
Help users find ways to compare similar products?
YUKA SCAN
YUKA SCAN
YUKA SCAN
YUKA SCAN
JULIA SMITH
JULIA SMITH
JULIA SMITH
SUPERMOM
SUPERMOM
SUPERMOM
"Being a mom means I need to find ways to keep track of what I use and need"
"Being a mom means I need to find ways to keep track of what I use and need"
"Being a mom means I need to find ways to keep track of what I use and need"
HOW MIGHT WE…
HOW MIGHT WE…
HOW MIGHT WE…
Help users keep track of the different lists of products they need in different situations?
Help users keep track of the different lists of products they need in different situations?
Help users keep track of the different lists of products they need in different situations?
YUKA BASKETS
YUKA BASKETS
YUKA BASKETS
YUKA BASKETS
02
02
02
PROPOSED FEATURES
PROPOSED FEATURES
PROPOSED FEATURES
NEW FEATURES
NEW FEATURES
YUKA PROFILES
YUKA PROFILES
YUKA PROFILES
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
Work in progress…
Work in progress…
Work in progress…
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
Work in progress…
Work in progress…
Work in progress…
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
YUKA SCAN
YUKA SCAN
YUKA SCAN
Evaluate skin type, texture, hydration, and concerns like acne or wrinkles for tailored skincare product recommendations.
Evaluate skin type, texture, hydration, and concerns like acne or wrinkles for tailored skincare product recommendations.
Evaluate skin type, texture, hydration, and concerns like acne or wrinkles for tailored skincare product recommendations.
YUKA BASKETS
YUKA BASKETS
YUKA BASKETS
Easily create and manage custom or AI-generated baskets from your profile, set them as private or public, and invite collaborators.
Easily create and manage custom or AI-generated baskets from your profile, set them as private or public, and invite collaborators.
Easily create and manage custom or AI-generated baskets from your profile, set them as private or public, and invite collaborators.
Work in progress…
Work in progress…
Work in progress…
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
Will be uploaded on 10/25 :)
03
03
03
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
ORGANIC
ORGANIC
ORGANIC
Inspired by nature, it combines organic shapes with an inviting feel.
Inspired by nature, it combines organic shapes with an inviting feel.
Inspired by nature, it combines organic shapes with an inviting feel.
PLAYFUL
PLAYFUL
PLAYFUL
Uses dynamic motion, bold colors, and unexpected motifs to captivate and engage.
Uses dynamic motion, bold colors, and unexpected motifs to captivate and engage.
Uses dynamic motion, bold colors, and unexpected motifs to captivate and engage.
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YUKA CREW
YUKA CREW
YUKA CREW
We added beauty and food characters to the Yuka branding to make the app's wellness messaging playful and engaging.
We added beauty and food characters to the Yuka branding to make the app's wellness messaging playful and engaging.
We added beauty and food characters to the Yuka branding to make the app's wellness messaging playful and engaging.
DARUMADROP ONE
DARUMADROP ONE
DARUMADROP ONE
DARUMADROP ONE
DARUMADROP ONE
DARUMADROP ONE
NUNITO
NUNITO
NUNITO
NUNITO
NUNITO
NUNITO
BASIL
#057E58
BASIL
#057E58
BASIL
#057E58
BASIL
#057E58
BASIL
#057E58
BASIL
#057E58
MINT
#02B980
MINT
#02B980
MINT
#02B980
MINT
#02B980
MINT
#02B980
MINT
#02B980
LIME
#E2E71A
LIME
#E2E71A
LIME
#E2E71A
LIME
#E2E71A
LIME
#E2E71A
LIME
#E2E71A
HONEY
#FFC103
HONEY
#FFC103
HONEY
#FFC103
HONEY
#FFC103
HONEY
#FFC103
HONEY
#FFC103
TANGERINE
#FE6226
TANGERINE
#FE6226
TANGERINE
#FE6226
TANGERINE
#FE6226
TANGERINE
#FE6226
TANGERINE
#FE6226
ROSIE
#BBD6EB
ROSIE
#BBD6EB
ROSIE
#BBD6EB
ROSIE
#BBD6EB
ROSIE
#BBD6EB
ROSIE
#BBD6EB
BASIL
#057E58
BASIL
#057E58
MINT
#02B980
MINT
#02B980
TANGERINE
#FE6226
TANGERINE
#FE6226
LIME
#E2E71A
LIME
#E2E71A
HONEY
#FFC103
HONEY
#FFC103
ROSIE
#BBD6EB
ROSIE
#BBD6EB
Tap colors ↓
04
04
04
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
By simplifying their product discovery process while also creating a sense of community, Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.
By simplifying their product discovery process while also creating a sense of community, Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.
By simplifying their product discovery process while also creating a sense of community, Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.
Look at the full research
Look at the full research
Look at the full research
Look at the full research
Look at the full research
Look at the full research
Look at the full research
Look at the full research
