VERA AI
VERA AI
VERA AI
Silver & Bronze Global Winner | Social Issues
Silver & Bronze Global Winner | Social Issues
Silver & Bronze Global Winner | Social Issues
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
PROBLEM
PROBLEM
PROBLEM
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
SOLUTION
SOLUTION
SOLUTION
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
01
01
01
INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
CHALLENGES OF AI-DRIVEN MISINFORMATION
CHALLENGES OF AI-DRIVEN MISINFORMATION
CHALLENGES OF AI-DRIVEN MISINFORMATION
AI and deepfake technology are making it harder to tell what’s real. Scammers use deepfakes to impersonate loved ones, officials, and businesses, often targeting the elderly.
AI and deepfake technology are making it harder to tell what’s real. Scammers use deepfakes to impersonate loved ones, officials, and businesses, often targeting the elderly.
AI and deepfake technology are making it harder to tell what’s real. Scammers use deepfakes to impersonate loved ones, officials, and businesses, often targeting the elderly.
TARGET AUDIENCE
TARGET AUDIENCE
TARGET AUDIENCE
The core issue is trust and media literacy. AI deepfakes are hard to detect, especially for the elderly, making them more vulnerable to scams, financial loss, and emotional harm.
The core issue is trust and media literacy. AI deepfakes are hard to detect, especially for the elderly, making them more vulnerable to scams, financial loss, and emotional harm.
The core issue is trust and media literacy. AI deepfakes are hard to detect, especially for the elderly, making them more vulnerable to scams, financial loss, and emotional harm.
APPLE'S NEW AI DETECTION ASSISTANT
APPLE'S NEW AI DETECTION ASSISTANT
APPLE'S NEW AI DETECTION ASSISTANT
Vera is designed to protect users from deepfake scams and other digital threats, offering real-time detection and alerts for deepfakes, scams, and misinformation.
Vera is designed to protect users from deepfake scams and other digital threats, offering real-time detection and alerts for deepfakes, scams, and misinformation.
Vera is designed to protect users from deepfake scams and other digital threats, offering real-time detection and alerts for deepfakes, scams, and misinformation.
After the latest Apple update, a pop-up will introduce Vera, offering a brief overview of its features. Users will then have the option to activate or disable the feature.
After the latest Apple update, a pop-up will introduce Vera, offering a brief overview of its features. Users will then have the option to activate or disable the feature.
After the latest Apple update, a pop-up will introduce Vera, offering a brief overview of its features. Users will then have the option to activate or disable the feature.
DETECTION ACROSS ALL APPLE DEVICES
DETECTION ACROSS ALL APPLE DEVICES
DETECTION ACROSS ALL APPLE DEVICES
Vera works across iPhone, Apple TV, Watch, HomePod, MacBook, and iMac - analyzing calls, messages, media, and web content to detect AI-driven scams, deepfakes, and misinformation, with instant alerts and safety tips.
Vera works across iPhone, Apple TV, Watch, HomePod, MacBook, and iMac - analyzing calls, messages, media, and web content to detect AI-driven scams, deepfakes, and misinformation, with instant alerts and safety tips.
Vera works across iPhone, Apple TV, Watch, HomePod, MacBook, and iMac - analyzing calls, messages, media, and web content to detect AI-driven scams, deepfakes, and misinformation, with instant alerts and safety tips.
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02
02
EXPERIENTIAL
EXPERIENTIAL
EXPERIENTIAL
EXPERIENTIAL
EXPERIENTIAL
REALITY CHECK LAB
REALITY CHECK LAB
REALITY CHECK LAB
The Reality Check Lab will launch at Apple’s flagship Fifth Avenue store. This immersive pop-up lets visitors explore deepfakes, AI voices, and image manipulation using Apple’s latest devices - promoting Apple products while raising awareness about deceptive AI and introducing the Vera feature.
The Reality Check Lab will launch at Apple’s flagship Fifth Avenue store. This immersive pop-up lets visitors explore deepfakes, AI voices, and image manipulation using Apple’s latest devices - promoting Apple products while raising awareness about deceptive AI and introducing the Vera feature.
The Reality Check Lab will launch at Apple’s flagship Fifth Avenue store. This immersive pop-up lets visitors explore deepfakes, AI voices, and image manipulation using Apple’s latest devices - promoting Apple products while raising awareness about deceptive AI and introducing the Vera feature.
Using the Apple Vision Pro, visitors can participate in a firsthand AR experience to see how AI manipulates various types of digital content to deceive.
Using the Apple Vision Pro, visitors can participate in a firsthand AR experience to see how AI manipulates various types of digital content to deceive.
Using the Apple Vision Pro, visitors can participate in a firsthand AR experience to see how AI manipulates various types of digital content to deceive.
While testing headphones, users hear AI-manipulated voices, even their own, that adapt in real time, creating an experience where the voices feel real, but aren't.
While testing headphones, users hear AI-manipulated voices, even their own, that adapt in real time, creating an experience where the voices feel real, but aren't.
While testing headphones, users hear AI-manipulated voices, even their own, that adapt in real time, creating an experience where the voices feel real, but aren't.
Visitors can interact with touchscreen displays featuring content, some created by AI, others by humans, and are challenged to identify what is real.
Visitors can interact with touchscreen displays featuring content, some created by AI, others by humans, and are challenged to identify what is real.
Visitors can interact with touchscreen displays featuring content, some created by AI, others by humans, and are challenged to identify what is real.
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03
03
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
APPLE X CNN
APPLE X CNN
APPLE X CNN
Apple partners with CNN to air a fabricated news stunt, demonstrating how quickly AI-driven deception can spread and how easily digital content can be manipulated.
Apple partners with CNN to air a fabricated news stunt, demonstrating how quickly AI-driven deception can spread and how easily digital content can be manipulated.
Apple partners with CNN to air a fabricated news stunt, demonstrating how quickly AI-driven deception can spread and how easily digital content can be manipulated.
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04
04
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
TAKEAWAY
AI IS ONLY GETTING BETTER
AI IS ONLY GETTING BETTER
AI IS ONLY GETTING BETTER
As synthetic media grows more convincing, the need for tools that verify truth is more urgent than ever.
As synthetic media grows more convincing, the need for tools that verify truth is more urgent than ever.
As synthetic media grows more convincing, the need for tools that verify truth is more urgent than ever.
AWARENESS IS PROTECTION
AWARENESS IS PROTECTION
AWARENESS IS PROTECTION
Vera helps users recognize digital manipulation and misinformation, making Apple the trusted choice for online safety.
Vera helps users recognize digital manipulation and misinformation, making Apple the trusted choice for online safety.
Vera helps users recognize digital manipulation and misinformation, making Apple the trusted choice for online safety.
VERA EMPOWERS TRUST
VERA EMPOWERS TRUST
VERA EMPOWERS TRUST
Vera helps users regain confidence in media and news, making it easier to navigate the digital world.
Vera helps users regain confidence in media and news, making it easier to navigate the digital world.
Vera helps users regain confidence in media and news, making it easier to navigate the digital world.