01
01
01
VERA AI
VERA AI
VERA AI
VERA AI
VERA AI
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
Apple introduces Vera AI, a cross-device detection assistant that protects users from digital manipulation.
PROBLEM
PROBLEM
PROBLEM
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
With the evolving state of AI technology, the line between reality and deception continues to blur, putting trust, safety, and the most vulnerable at risk.
SOLUTION
SOLUTION
SOLUTION
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
Integrated across all Apple devices, Vera provides real-time alerts that help users recognize AI-generated content.
02
02
02
MADISON SQUARE GARDEN
MADISON SQUARE GARDEN
MSG!
MADISON SQUARE GARDEN
MADISON SQUARE GARDEN
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
The visual identity and branding redesign for Madison Square Garden aims to modernize its image by balancing tradition with current trends, positioning MSG as a hub for arts and culture, and attracting a wider audience.
The visual identity and branding redesign for Madison Square Garden aims to modernize its image by balancing tradition with current trends, positioning MSG as a hub for arts and culture, and attracting a wider audience.
The visual identity and branding redesign for Madison Square Garden aims to modernize its image by balancing tradition with current trends, positioning MSG as a hub for arts and culture, and attracting a wider audience.
PROBLEM
PROBLEM
PROBLEM
Madison Square Garden faces challenges in updating its image to stay relevant amidst changing entertainment trends and demographics.
Madison Square Garden faces challenges in updating its image to stay relevant amidst changing entertainment trends and demographics.
Madison Square Garden faces challenges in updating its image to stay relevant amidst changing entertainment trends and demographics.
SOLUTION
SOLUTION
SOLUTION
A rebrand that offers an opportunity to update MSG’s identity, attract a broader demographic, and reflect its diverse range of events beyond traditional sports and concerts.
A rebrand that offers an opportunity to update MSG’s identity, attract a broader demographic, and reflect its diverse range of events beyond traditional sports and concerts.
A rebrand that offers an opportunity to update MSG’s identity, attract a broader demographic, and reflect its diverse range of events beyond traditional sports and concerts.
03
03
03
SOUTH KOREA
SOUTH KOREA
SOUTH KOREA
SOUTH KOREA
SOUTH KOREA
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Redefine South Korea’s global image by addressing the perception gap between its modern, urban identity and its rich cultural heritage. The goal is to attract a wider range of travelers seeking a more diverse and authentic experience.
Redefine South Korea’s global image by addressing the perception gap between its modern, urban identity and its rich cultural heritage. The goal is to attract a wider range of travelers seeking a more diverse and authentic experience.
Redefine South Korea’s global image by addressing the perception gap between its modern, urban identity and its rich cultural heritage. The goal is to attract a wider range of travelers seeking a more diverse and authentic experience.
PROBLEM
PROBLEM
PROBLEM
Despite global fame for K-pop and tech, many travelers have a limited view of South Korea, focusing only on its modern, urban side and overlooking its rich history, nature, and culture. This can turn away travelers looking for a broader experience.
Despite global fame for K-pop and tech, many travelers have a limited view of South Korea, focusing only on its modern, urban side and overlooking its rich history, nature, and culture. This can turn away travelers looking for a broader experience.
Despite global fame for K-pop and tech, many travelers have a limited view of South Korea, focusing only on its modern, urban side and overlooking its rich history, nature, and culture. This can turn away travelers looking for a broader experience.
SOLUTION
SOLUTION
SOLUTION
Branding showcasing South Korea’s rich history, nature, and culture alongside its modern achievements, offering a more diverse and authentic experience to attract a wider range of travelers.
Branding showcasing South Korea’s rich history, nature, and culture alongside its modern achievements, offering a more diverse and authentic experience to attract a wider range of travelers.
Branding showcasing South Korea’s rich history, nature, and culture alongside its modern achievements, offering a more diverse and authentic experience to attract a wider range of travelers.
04
04
04
DUO'S FAN WARS
DUO'S FAN WARS
DUO'S FAN WARS
DUO'S FAN WARS
DUO'S FAN WARS
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
The challenge is to get Gen Z & Millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
The challenge is to get Gen Z & Millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
The challenge is to get Gen Z & Millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
PROBLEM
PROBLEM
PROBLEM
Gen Z and millennial learners struggle to stay motivated to continue learning on Duolingo. Many focus on other interests, leaving little time for learning.
Gen Z and millennial learners struggle to stay motivated to continue learning on Duolingo. Many focus on other interests, leaving little time for learning.
Gen Z and millennial learners struggle to stay motivated to continue learning on Duolingo. Many focus on other interests, leaving little time for learning.
SOLUTION
SOLUTION
SOLUTION
A Duolingo x Spotify collaboration that transforms language learning into a competitive, music-driven experience where fans earn points for lessons and streams.
A Duolingo x Spotify collaboration that transforms language learning into a competitive, music-driven experience where fans earn points for lessons and streams.
A Duolingo x Spotify collaboration that transforms language learning into a competitive, music-driven experience where fans earn points for lessons and streams.
05
05
05
YUKA
YUKA
YUKA
YUKA
YUKA
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
A UX/UI redesign of Yuka’s app, designed to provide users with a playful experience. After analyzing current user challenges, our team developed effective solutions and added a creative element by introducing our own unique characters.
A UX/UI redesign of Yuka’s app, designed to provide users with a playful experience. After analyzing current user challenges, our team developed effective solutions and added a creative element by introducing our own unique characters.
A UX/UI redesign of Yuka’s app, designed to provide users with a playful experience. After analyzing current user challenges, our team developed effective solutions and added a creative element by introducing our own unique characters.
PROBLEM
PROBLEM
PROBLEM
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
SOLUTION
SOLUTION
SOLUTION
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
06
06
06
CELINE
CELINE
CELINE
CELINE
CELINE
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Enhance the overall user experience through a redesign of the UI interface for Celine.
Enhance the overall user experience through a redesign of the UI interface for Celine.
Enhance the overall user experience through a redesign of the UI interface for Celine.
PROBLEM
PROBLEM
PROBLEM
Navigation on the website is challenging, requiring improved visual hierarchy, a stronger product-centric focus, and a better product discovery system.
Navigation on the website is challenging, requiring improved visual hierarchy, a stronger product-centric focus, and a better product discovery system.
Navigation on the website is challenging, requiring improved visual hierarchy, a stronger product-centric focus, and a better product discovery system.
SOLUTION
SOLUTION
SOLUTION
Establish a clear navigation, ensure consistent styling, highlight products, and introduce a new discovery feature to explore Celine’s items through celebrity ambassadors and runway looks, find inspiration, and shop favorite styles.
Establish a clear navigation, ensure consistent styling, highlight products, and introduce a new discovery feature to explore Celine’s items through celebrity ambassadors and runway looks, find inspiration, and shop favorite styles.
Establish a clear navigation, ensure consistent styling, highlight products, and introduce a new discovery feature to explore Celine’s items through celebrity ambassadors and runway looks, find inspiration, and shop favorite styles.