Yuka is an app that scans barcodes to show product health impact instantly
PROBLEM
Yuka's current product discovery process lacks personalization tailored to individual needs, resulting in a more difficult and time consuming experience.
SOLUTION
Yuka Profiles, Scan, and Baskets offer personalized recommendations and organize saved items, making product discovery faster, easier, and tailored to each user's needs.
ROLES
User Experience Research Motion Graphics Art Direction User Interface Design
TEAM
Sagdiana Rakhimova Lois Choi Ieniyah Green Joselyn Perez Nando
We evaluated the app's user experience and identified issues such as limited product search, unclear categories, and lack of personalization. In response, solutions focus on personalizing the experience to make product discovery quicker, simpler, and tailored to individual needs.
"I'm frustrated by the difficulty of finding products that suit my skin type and issues, as many just don't work for me"
"Im trying to make my diet less hazardous and healthier, while keeping costs balanced"
"I value knowing a product's social or environmental impact and am willing to pay more for it"
USER PAIN POINTS
Amira Aziz
Beauty Guru
“I struggle with discovering new products to promote that align with my needs and preferences”
How Might We...
Make the product discovery process more personalized, like checking off a list?
Yuka Profiles
Beauty
Dwayne Johnson
Gym Rat Daddy
“I need help finding products both suitable for my exercise regime and safe for my pre diabetic condition”
How Might We...
Help users find the best suitable and healthiest products for any underlying conditions?
Yuka Profiles
Food & Medical
John Park
Tech Nerd
“I struggle with dealing with sensitive skin, which limits me to many skincare options"
How Might We...
Help users find ways to compare similar products?
Yuka Scan
x
Julia Smith
Super Mom
"Being a mom means I need to find ways to keep track of what I use and need"
How Might We...
Help users keep track of the different lists of products they need in different situations?
Yuka Baskets
x
03
PROPOSED FEATURES
FEATURE 1
YUKA PROFILES
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
ONBOARDING
When going through the onboarding process, users have the option to input their customized date.
BLACKLIST
Items with unsuitable ingredients will be blacklisted based on the survey, while suggestions for products that meet the user’s needs will be provided.
FEATURE 2
YUKA SCAN
Evaluate skin type, texture, hydration, and concerns like acne or wrinkles for tailored skincare product recommendations.
SKIN ANALYSIS
Evaluate various aspects such as skin type, texture, hydration levels and skin concerns. Yuka will recommend skincare products for your specific needs.
COMPARISONS
Compare different products to find one that best suits the user’s preferences.
FEATURE 3
YUKA BASKETS
Easily create and manage custom or AI-generated baskets from your profile, set them as private or public, and invite collaborators.
BASKETS
Users can create and save collections of products tailored to their specific needs and situations.
COLLABORATIONS
Set your basket to private or public and invite collaborators to join.
04
DESIGN SYSTEM
BRAND ARCHETYPE
JESTER
CAREGIVER
DESIGN PRINCIPLE
ORGANIC
Inspired by nature, it combines organic shapes and bright colors for a vibrant and inviting feel.
PLAYFUL
Playful design using dynamic shapes, bold colors and unexpected patterns to create living & engaging spaces.
MEET THE CHARACTERS
SAY HELLO TO THE YUKA CREW
We added beauty and food characters to the Yuka branding to make the app's wellness messaging playful and engaging.
TYPEFACE
COLOR PALETTE
#00B980
#01A472
#027E58
#E2E71B
#D0D100
#FFC001
#E9AF00
#FE6227
#E45A26
#F44377
#E73F70
#F4D9B5
CARDS
05
KEY TAKEAWAYS
We made Yuka a more personalized experience for users, simplifying their product discovery process while also creating a sense of community. Yuka is now an app that users can return to for guidance on what products to purchase each time, making their lives much easier.
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